Elements was, conversely, launched as a retail product. But Limited Edition had been distributed as bundleware, ‘free’ with midrange digicams and film scanners. In terms of features, Photoshop Limited Edition was the predecessor to Elements. However, that situation was soon complicated by bundle/retail dynamics, and other market readjustments brought about by the arrival of Elements. Elements and PhotoDeluxe were on separate tiers of capability, and clearly aimed at different groups. Priced at £69.90, the original Elements was a higher grade of editor than PD, more directly superseding the eminently desirable Photoshop Limited Edition. But Elements was not, it seems, an intended replacement for PhotoDeluxe. The release of Photoshop Elements, around the end of the first quarter of 2001, impacted heavily on the viability of PhotoDeluxe. I have three official PhotoDeluxe installation CDs, and I didn’t buy any of them per se. Most users of PhotoDeluxe would, however, have acquired the editor in a bundle with a piece of photo-tech hardware.
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This compares with around £500 for the full version of Photoshop during the same period. In the UK, Adobe PhotoDeluxe was sold standalone at around £45 – both in the late ‘90s and until its steady demise from spring 2001. You can, however, reasonably expect at least some technical issues when you try to run the original releases of PhotoDeluxe on Windows XP or later, as the code in all of PD's main versions predated XP’s launch.
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Feature-wise, it’s still perfectly usable, so if you have a retro Mac, or an oldie PC running Windows ME, 98 or 95, be a devil and install it. Like most imaging programs of this age, the main problem in using PhotoDeluxe today is a lack of compatibility with modern computer operating systems. There were some powerful features hiding behind the friendly facade. Whilst the product name evokes notions of a grand, all-bells-&-whistles superior to Photoshop, PhotoDeluxe was in fact a ‘lite’ package aimed at beginners and casual amateurs. So, what did PhotoDeluxe actually do, and how did its talents compare with those of Photoshop? How much did it cost, and has it even vaguely stood the test of time? But given that digital imaging's early adopters were a minority, and we are in any case going back two decades (effectively cutting out all under-25s), the probability is that you won't be familiar with this once ubiquitous package. If you’re one of the forward-thinking souls who started working with digital images as a consumer in the 1990s, chances are you’ll remember Adobe’s Photoshop-derived editor PhotoDeluxe.
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